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The Campaign for Real Ale, organisers of the festival, seems to have cracked it. Name bars after big names in health and medicine, for example, there is the Snow bar (my favourite story in public health history) and the Seacole bar.
Before finding the page in the programme that explains the bar names many men (and a fair few women) were heard talking about the theme and the names they recognised.
Maybe a lesson for us all!
Find the names of the bars and the stories behind them on the GBBF website.