Monday 14th June sees the start of National Men's Health Week. This year, it focuses on physical activity. We want 1 million men to become more active by 2012. Is this a tall order? We don't think so.
This year, Men's Health Week coincides with the first full week of the World Cup. Research from the University of Loughborough tells us that one in ten fans will drink 20 cans and 20 pints of beer, while one in seven fans will eat ten pizzas during the tournament.
So it's worth encouraging the football fans you know and work with to take an occasional break for some exercise and healthy food, while still enjoying all the action.
By the time our launch event comes around at West Ham football club on Monday evening, we'll know what sort of start England have had. Will supporters still be celebrating after a resounding victory against the USA? We'll jut have to wait and see.
Find out more here about National Men's Health Week 2010 and register to receive promotional materials.
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